CONTENT BY LIZ
SEARCH ENGINE OPTIMIZATION
Track & Manage
Why spend time crafting the perfect content if no one can find it? Using tools including Moz, BrightEdge and Google Analytics, I work to make sure every piece of web content is correctly optimized for organic search and discovery.
CRAFTED MESSAGING
B2B & B2C
At the foundation of marketing content is a message. Good copy crafts the right message for the right audience. With the use of journey maps, personas, brainstorming, user experience data and more, I work to understand the audience to write copy that speaks to the targeted demographic.
DIGITAL CONTENT
Engage & Influence
I understand the journey a user takes on a website and the content they expect to be served each step of the way. Page hierarchy, filtering, cross-sells and onsite search are all a part of the content experience that can be designed to keep a customer engaged and converting.